As a young woman growing up in Australia, our founder Raegan Moya-Jones was introduced to many traditional practices of motherhood. One of them in particular-- swaddling babies in generously sized, gentle muslin sheets-- amazed her. Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles helped keep babies comfortable. And, most importantly, the very act of swaddling seemed to build a bond between mothers and their babies.
When she moved to the U.S. and started her own family, Raegan couldn’t find any swaddles like the ones she remembered from home. The only swaddles available were too small. Or made of much-too-thick flannel. Or, simply, unattractive.
And so, aden + anais was born. And within months of hitting the market, aden + anais swaddles starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry, and in stores around the country.
Today, aden + anais, has brought the legacy of muslin together with fashion forward design to create a line of products that are as stylish as they are useful; and as simple as they are beautiful. We believe in muslin-- the way it looks, the way it feels, the way it works-- to improve the lives of babies and their mothers no matter who they are or where they live.
The proof is in every product we make.
