Established in 2004 and initially known as "Hooter Hiders," Los Gatos, California-based Bebe au Lait develops superior-quality products that pair beautiful prints with luxurious fabrics to meet the needs of modern, active parents.
Bebe au Lait's first and best known product, its award-winning nursing cover, was born out of necessity when co-owner Claire Ekelund found nursing her infant daughter in public challenging. In partnership with her husband Ronnie, Claire developed the Hooter Hider: an easy-to-use, machine washable, multi-purpose, stylish nursing cover designed with baby and mom in mind. The nursing cover's unique design with its rigid neckline that promotes bonding between mother and child has been the recipient of multiple patents.
The Hooter Hider garnered immediate attention from stylish moms and celebrities across the nation, and in media such as US Weekly, People, Fit Pregnancy and VanityFair.com.
Since then, Bebe au Lait has expanded its nursing cover selection to two brand names: the Hooter Hider and Bebe au Lait Nursing Cover and developed more products to meet the needs of style-conscious, modern families. Additional offerings include burp cloths, hooded towels and nursing cover gift sets. Most recently, Bebe au Lait launched new product lines, including Family Ties bracelets for mom and baby, designed by Danish jewelry designer Julie Sandlau. Additionally the award-winning and patented Double Reversible Bib has received numerous accolades for its style and unique design that in effect is four fashionable bibs in one.
Bebe au Lait now distributes its products internationally in more than 60 countries. In the U.S., its products are available through its website at bebeaulait.com, specialty retailers and national retail chains such as Babies R Us and Nordstrom.
