What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, quickly grew into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company. The Natural Baby Company was met with great success, particularly with the 2009 launch of Gro Baby, a modern, eco-friendly diapering system that took the market by storm.
Since the launch of Gro Baby, the system has changed many lives. It helped us grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children. All this growth via 1 diaper - we could hardly believe it. But Gro Baby wasn’t a company, it was a diaper - a diaper with a very important mission. So to honor a diaper that has changed so many lives, in May 2010 we became GroVia, a new generation of natural baby care, with a diaper for every family.
