About Us

Tadpole is an independently owned modern children's store located in Boston's hip & historic South End. Started by a South End mom & dad, Tadpole began with a simple concept: to celebrate and support all the families in Boston's South End, Back Bay and beyond. In 2006 Tadpole was launched by Storey Hieronymus Hauck, a resident of the South End for more than 15 years. Storey started a successful clothing store in 2003 called Turtle, and a few years into that venture noticed the changing face of the South End. Many of her customers were getting pregnant and starting families, trying to make a go of it in the city instead of immediately fleeing to the suburbs. There was nothing like Tadpole in the city when the store first launched, so she thought she could bring her creative eye and flair for good design to the world of children's products.

Her husband, David, left his job as a journalist to help run the store and has since taken over day to day operations. The website was launched shortly thereafter, providing the easiest way in the city for new parents to create their baby registry.

For the better part of the past decade Tadpole has been helping Boston parents discover the best products in the baby world. Some of the brands we carry include Oeuf, Monte Design, Bugaboo, UppaBaby, Skip Hop, Baby Jogger, 3 Sprouts, Aden & Anais and more.

Tadpole has steadily grown over the years. In 2011-12 we undertook a renovation project that added a 500 square foot nursery showroom on our lower level, offering some of the best modern cribs, dressers, rugs and decor found at any independent retailer anywhere.

In addition to the great products, we also offer free stroller assembly, a simple-to-use baby registry, car seat installation, free delivery on most orders, and much much more. We hope you'll stop by and say hi, and see what separates us from the big boxes and local chains.

Thanks for your support of our store, we truly appreciate.


David & Storey